Gratitude
On that 400-trillion-to-one thing
I'm grateful
Straight up, like I don't know what to say
Like, you might've not been born
Right?
Like, your dad could've been late
To the apartment that day
On some real shit
Like I don't think people would contextualize perspective like
What?
Like you're alive
Like you're alive
You could have been a tree
You could've been like, right
This is cool
Like, life is good
(Chorus)
Life is good
Like, it's cool to have one
It's cool to have one
Life is good
(This is cool!)
Life is good
(This is cool!)
Like, it's cool to have one
That's number one
One of the biggest things for me
Is being the bigger person
I hate conflict
Ironically, like
I'm a tough guy
When I have the mic and nobody else can talk
But in real life
I like, like happiness
And vibes and like
I've eaten shit my whole life
Kid stole hundreds of thousands of dollars from me
In the liquor store
Like, I found a way for him not to go to jail
For a long time, like, you know
Like, just being the bigger person
Has been a core principle of mine
Not valuing money over family and, like, happiness
Has been huge, fuck money
Like really
Fuck money
You cannot care about money more when you don't care
About what people think about your money
You know?
(Chorus)
Life is good
Life is good
Like, it's cool to have one
It's cool to have one
Life is good
(This is cool!)
Life is good
(This is cool!)
Like, it's cool to have one
That's number one
Patience
Holy shit, I'm gonna live four more full lives
And no matter how crazy what I think about right now is
And, like, what I wanna accomplish on or off the field
I got four fucking lives to do it
You guys know Grey Goose?
The guy who invented that is an entrepreneur
Invented it at 78
78 years old
You know
That's life
Like, you can do everything wrong
Have every dream you've ever had fucked up
Blame it on other people
The girl fucked it up
That injury fucked it up
Coach fucked it up
Blame everybody, have everything go wrong
Be 57 years old
And still have fucking 40 years to make it right
It's crazy, honestly
Like, if there was some crazy new drug
That I could, like, inject in you
That gave you perspective of time
That's the drug I would give you
Straight up
2x (Chorus)
Life is good
Life is good
Like, it's cool to have one
It's cool to have one
Life is good
(This is cool!)
Life is good
(This is cool!)
Like, it's cool to have one
That's number one
It makes you optimistic
People sitting here dwelling already
Dwelling already
“Fuck, I shouldn't have come to Rutgers”
“Fucking knew it”
Of course, there's people thinking that
Like, that's just real life
Dwelling already
Haven't even fucking started
Man, that's what I wanna change
(Akira The Don)
Life is good
Life is good
Like, it's cool to have one
It's cool to have one
Life is good
Life is good
Like, it's cool to have one
That's number one
On that 400-trillion-to-one thing
I'm grateful
Straight up, like I don't know what to say
Like, you might've not been born
Right?
Like, your dad could've been late
To the apartment that day
On some real shit
Like I don't think people would contextualize perspective like
What?
Like you're alive
Like you're alive
You could have been a tree
You could've been like, right
This is cool
Like, life is good
(Chorus)
Life is good
Like, it's cool to have one
It's cool to have one
Life is good
(This is cool!)
Life is good
(This is cool!)
Like, it's cool to have one
That's number one
One of the biggest things for me
Is being the bigger person
I hate conflict
Ironically, like
I'm a tough guy
When I have the mic and nobody else can talk
But in real life
I like, like happiness
And vibes and like
I've eaten shit my whole life
Kid stole hundreds of thousands of dollars from me
In the liquor store
Like, I found a way for him not to go to jail
For a long time, like, you know
Like, just being the bigger person
Has been a core principle of mine
Not valuing money over family and, like, happiness
Has been huge, fuck money
Like really
Fuck money
You cannot care about money more when you don't care
About what people think about your money
You know?
(Chorus)
Life is good
Life is good
Like, it's cool to have one
It's cool to have one
Life is good
(This is cool!)
Life is good
(This is cool!)
Like, it's cool to have one
That's number one
Patience
Holy shit, I'm gonna live four more full lives
And no matter how crazy what I think about right now is
And, like, what I wanna accomplish on or off the field
I got four fucking lives to do it
You guys know Grey Goose?
The guy who invented that is an entrepreneur
Invented it at 78
78 years old
You know
That's life
Like, you can do everything wrong
Have every dream you've ever had fucked up
Blame it on other people
The girl fucked it up
That injury fucked it up
Coach fucked it up
Blame everybody, have everything go wrong
Be 57 years old
And still have fucking 40 years to make it right
It's crazy, honestly
Like, if there was some crazy new drug
That I could, like, inject in you
That gave you perspective of time
That's the drug I would give you
Straight up
2x (Chorus)
Life is good
Life is good
Like, it's cool to have one
It's cool to have one
Life is good
(This is cool!)
Life is good
(This is cool!)
Like, it's cool to have one
That's number one
It makes you optimistic
People sitting here dwelling already
Dwelling already
“Fuck, I shouldn't have come to Rutgers”
“Fucking knew it”
Of course, there's people thinking that
Like, that's just real life
Dwelling already
Haven't even fucking started
Man, that's what I wanna change
(Akira The Don)
Life is good
Life is good
Like, it's cool to have one
It's cool to have one
Life is good
Life is good
Like, it's cool to have one
That's number one
Today's guest is one of the world's leading marketing experts and living proof that the American dream is alive and well
If you're willing to work your face off
Life starts
In being born in Belarus
In the former Soviet Union
I came to the US
When I was three years old
We were very, very, very poor
I lived in a studio apartment with eight family members
And my dad and my mom
As you can imagine are very much my heroes
My dad worked every hour of his life
Being a stock boy in a liquor store
I was a very entrepreneurial kid
I was day trading attention from a young age
I had six lemonade stands
When I was seven years old
And I would spend all my time
Trying to figure out what tree and what pole
To put the signs on
Because I was watching people drive
And trying to figure out what signs
Yes, I was a very sick child
When I was 12 and 13
I was selling baseball cards which were very popular
In the United States at the time
And I was making one to two thousand dollars a weekend
Selling them
In the malls
Which was great and I was rich for a young kid
And it was fantastic
But then my career changed
My dad dragged me into the liquor store
And I hated it at first
But luckily, I realized that people collected wine
I was into collecting sports memorabilia
That was my passion, that was the connection
And I decided
That I was gonna jump into my family business
Open up 4,000 liquor stores across America
Sell the franchise one day
And buy the New York Jets
(Chorus)
'Cause that is my dream
Buy the New York Jets
American football team
That is my dream
Buy the New York Jets
American football team
In 1994 I was in my dorm room in college
My friend came over to me
He brought me into a room
It was the first time I heard, “coo-coo-ch”
Which was the Internet
I was very excited about it
I didn't know what it was
I said something stupid like “Is this the information superhighway?”
I looked at it
This was 1994
I literally stood there
And watched people on the Internet for five hours
It was that crazy
It was just that insane
It was so new
And when I finally had my turn
To go on there
When I finally had my turn to go on there
Within 20 minutes
I landed on a message board
Where people were trading and buying cards
Baseball cards
And I realized, “My God, I can do business on this thing”
2x (Chorus)
'Cause that is my dream
Buy the New York Jets
American football team
That is my dream
Buy the New York Jets
American football team
You two stand up
You two stand up
Let's clap it up for these guys
If you're willing to work your face off
Life starts
In being born in Belarus
In the former Soviet Union
I came to the US
When I was three years old
We were very, very, very poor
I lived in a studio apartment with eight family members
And my dad and my mom
As you can imagine are very much my heroes
My dad worked every hour of his life
Being a stock boy in a liquor store
I was a very entrepreneurial kid
I was day trading attention from a young age
I had six lemonade stands
When I was seven years old
And I would spend all my time
Trying to figure out what tree and what pole
To put the signs on
Because I was watching people drive
And trying to figure out what signs
Yes, I was a very sick child
When I was 12 and 13
I was selling baseball cards which were very popular
In the United States at the time
And I was making one to two thousand dollars a weekend
Selling them
In the malls
Which was great and I was rich for a young kid
And it was fantastic
But then my career changed
My dad dragged me into the liquor store
And I hated it at first
But luckily, I realized that people collected wine
I was into collecting sports memorabilia
That was my passion, that was the connection
And I decided
That I was gonna jump into my family business
Open up 4,000 liquor stores across America
Sell the franchise one day
And buy the New York Jets
(Chorus)
'Cause that is my dream
Buy the New York Jets
American football team
That is my dream
Buy the New York Jets
American football team
In 1994 I was in my dorm room in college
My friend came over to me
He brought me into a room
It was the first time I heard, “coo-coo-ch”
Which was the Internet
I was very excited about it
I didn't know what it was
I said something stupid like “Is this the information superhighway?”
I looked at it
This was 1994
I literally stood there
And watched people on the Internet for five hours
It was that crazy
It was just that insane
It was so new
And when I finally had my turn
To go on there
When I finally had my turn to go on there
Within 20 minutes
I landed on a message board
Where people were trading and buying cards
Baseball cards
And I realized, “My God, I can do business on this thing”
2x (Chorus)
'Cause that is my dream
Buy the New York Jets
American football team
That is my dream
Buy the New York Jets
American football team
You two stand up
You two stand up
Let's clap it up for these guys